Entrepreneurship and Digital Transformation (M.A.)
Short Overview
Degree: Master of Arts (M.A.) in Entrepreneurship & Digital Transformation
Duration: 18 months (3 semesters)
Credits: 90 ECTS
Language of instruction: English
Study mode: Full-time, project-based (in total 3 semester and 2-semester venture / co-creation project)
Start: Every winter term (October)
Application period: May 2 - June 15 (via PRIMUSS)
Electives: Curated selection across 8 faculties (03, 05, 06, 07, 09, 10, 12, 14)
Learn. Build. Shape Digital Change. Create Impact.
The DeepDive Master in Entrepreneurship and Digital Transformation is a hands-on program for future builders. Climate change, globalization, and digital transformation are reshaping markets and societies. The program combines leading-edge expertise in entrepreneurship and digitalisation with venture building. You’ll learn entrepreneurship and digital transformation methods, frameworks, and key skills - and apply them directly in your own venture or co-creation projects. From opportunity discovery to prototyping and validation, you develop digital solutions using state-of-the-art methods and tools - including AI where it adds value. The goal: innovations with real, measurable impact that lasts.
As a program of Hochschule München (HM), developed in close collaboration with the Strascheg Center for Entrepreneurship (SCE), the DeepDive Master combines academic depth and research-based innovation methods with direct access to a vibrant startup ecosystem.
What makes the DeepDive Master unique
- Your core learning format is a two-semester project: startup building or co-creation with a corporate partner in an international and interdisciplinary team.
- You apply entrepreneurship and digital transformation methods and frameworks directly in your project through learning-by-doing.
- You get support from coaches, experts, and our local and international ecosystem.
- You strengthen future skills such as problem framing, creativity, validation, business modelling, pitching and stakeholder management.
- You build AI skills as a core competence for driving digital innovation and apply them to your project throughout the ideation, prototyping, and experimentation phases.
- You learn fast in a safe space - test, fail, iterate with structure and guidance.
- You personalize your journey by choosing electives from a curated selection across eight faculties.
From DeepDive to your career
Graduates of our program go on to found ventures, join startups, or drive innovation in established organizations, working in roles such as venture building, product management, business development, transformation and change, and technology and innovation. Many graduates stay connected through incubation programs and the SCE network.
Your DeepDive journey
You complete a total of 90 ECTS to graduate. The curriculum combines compulsory courses in entrepreneurship and digital technologies with a curated selection of electives from master’s programs across eight faculties. At the heart of DeepDive Master is project work: over two semesters you develop and validate an entrepreneurial or co-creation project with a company partner.
Your Project Tracks & Ecosystem Support
Depending on your background and goals, you will join either an entrepreneurship project or a co-creation project.
In the entrepreneurship track, you develop and validate your own digitally enhanced business idea. Projects may focus on areas such as mobility, health, food, or manufacturing, or on a topic you bring to the program. You present your idea to your peers and need to convince other students to join your project so that a team is formed and the idea can be pursued. Entrepreneurship projects in the field of mobility are accelerated by our close partnership with EIT Urban Mobility. In the co-creation track, you collaborate with corporate partners to develop innovative solutions to real-world digital challenges. Each project team is supported by both a professor and a startup coach.
Want to see what previous cohorts worked on? Explore our project descriptions from past batches here.
Ready to delve deeper into the program's insights? Watch this video.
Please note: Before submitting your application documents, we ask you to review the FAQ document again.
Here are the application procedure:
1. Submit your documents between 2nd May and 15th June every year for the winter term in PRIMUSS
- Proof of a first university degree worth 180-210 ECTS.
- If your degree comprises 210 ECTS, no further proof is required.
- If your degree comprises 180 ECTS, you must provide evidence of an additional 30 ECTS-equivalent (e.g., via relevant courses, work experience, or an internship) gained over one year, in accordance with our Study Regulations (Studien- und Prüfungsordnung).
- Note: Applicants who did not complete their previous degree in Germany must submit a VPD (Vorprüfungsdokumentation). Please consider the processing time of up to 8 weeks for the VPD process.
- Proof of English proficiency at B2 level (via recognized tests/certificates)
- Demonstrated experience or knowledge in entrepreneurship/intrapreneurship, digital transformation, and project implementation
- A convincing project description (one page) and pitch reel (2 minute)
3. Acceptance or rejection in the program (usually by end-July)
Please note: Before submitting your application documents, we ask you to review the FAQ document on our webpage fur further details.
Join our Zoom info sessions on the following dates and times!
Zoom link: https://hm-edu.zoom-x.de/j/62281421886?pwd=3903l0B20NcxULJlUQpLBLJibE3bCy.1
- 16 April, 09:00 CET
- 24 April, 14:00 CET
- 5 May, 18:00 CET
- 21 May, 10:00 CET
- 8 June, 17:00 CET
We implemented a FAQ document with different topics about requirements, application documents and process, enrollment and life in Munich. This document can be downloaded at the end of this page.
"For anyone with an idea and the drive to create, this DeepDive can be a total game-changer. You don't just learn the A to Z of entrepreneurship from seasoned lecturers in a classroom; you master it by implementing projects in the real world. The program is designed so that by the end, you start to think and act like an expert entrepreneur, both consciously and subconsciously. It truly transforms you and your approach to building a business."
Lovish S.
"The DeepDive Master is a applied program focused on learning by doing. You work on hands-on entrepreneurial projects that challenge you and help you grow, with guidance from professors and startup coaches. The program’s collaborative environment makes it easy to connect with fellow students, meet founders, and step into Munich’s startup ecosystem. This program is perfect for curious, motivated, and ambitious people who want to gain real-world experience, apply what they learn, and take their first steps into the startup world."
Eva F.
"The DeepDive Master was my gateway into the Munich startup ecosystem and the starting point for building a global entrepreneurial network. Besides the master’s program, the SCE offers a variety of hands-on formats that allow students to continuously sharpen their entrepreneurial skills. Through SCE initiatives, I explored innovation and social entrepreneurship beyond Munich, in ecosystems across the USA, China and South Africa. The close-knit SCE environment enables personal connections and truly individual support. More than a degree, the program made me part of an international community of changemakers and future shapers."
Ünvan Ö.
"The DeepDive Master helped me turn my curiosity and enthusiasm for startups into real understanding and meaningful connections within Munich’s startup ecosystem. Through the close link to the SCE, I met like-minded people, exchanged ideas, and became part of a community that genuinely supports each other. I would highly recommend this program to anyone who carries the vision of building their own startup - you’ll find the right environment and the right people here."
Oliver P.
"The DeepDive Master is an innovative Master project for self-starters. Exactly the opposite of the classical and old-fashioned learning methods. This way of education is desperately needed in our society to support the hands-on mentality and start-up enthusiasts. Individuals are formed with a wide range of soft- and hard skills. This is a perfect program for open-minded personalities who swim against the stream."
Marius G.
The DeepDive Master is one of the most memorable programs that helped me so much with my career. I was able to make valuable connections with people who are part of the SCE and Munich startup scene and Impressions from our who are all working hard to make their dream come true. I cannot wait to continue my students: studies in this program and meet new people to bootstrap my dream business!
Hoon K.
Selected start-ups founded by our alumni:
