Prof. Dr. Tina Weisser

Digital Service Design and User Experience (UX)

Leadership and Human-Agent Teams

Innovation, Transformation and systemic design

Key areas of research

Leading Digital Innovation and AI: Researching and designing hybrid human-AI teams (human-agent teams) that combine human intuition with AI-driven efficiency.

• Research into human-agent teams to enhance innovation and decision-making capabilities.
• Developing trust-based collaboration between humans and AI.
• Developing leadership skills in hybrid teams.

Service / UX Design & Innovation and Implementation: Implementing innovative service strategies within complex organisations, whilst taking into account social complexity and dynamic stakeholder systems.

Human-Agent Team Implementation: Design, implementation and scaling of hybrid teams comprising humans and AI agents to optimise decision-making and innovation processes.

Career

Tina Weisser is a Professor of Digital Service Design, User Experience and Leadership at Hochschule München. She teaches service design, UX, research and leadership on the bachelor's degree programme in Computer Science and Design at the MUC.DAI interdisciplinary school. Her work focuses on user-centred design, employing an agile, interdisciplinary, co-creative and systemic approach. The aim is to design relevant and responsible human–machine interactions.

After completing a degree in architecture at KIT (Karlsruhe Institute of Technology) and studying psychology for six semesters, she went on to complete her PhD in the field of Service Design & Transformation under the supervision of Prof. Dr. Wolfgang Jonas (HBK Braunschweig) and Prof. Birgit Mager (KISD Cologne).

Before her appointment at Hochschule München, Tina Weisser founded a start-up, ran a design agency for eight years, led an EU-funded innovation project for two years and worked as a management consultant for ten years. She has led national and international service design and UX projects in sectors such as healthcare, the automotive industry, aviation and telecommunications. Her clients include Zeiss, the BMW Group and Bosch, amongst others.

From 2011 to 2022, she worked as a university lecturer at institutions including the HfG Schwäbisch Gmünd, the Joanneum in Graz and the Lucerne University of Applied Sciences and Arts.

Commitment and network

Dr Tina Weisser is involved in the Global Service Design Network as an advisory board member of the Service Design Academy and gives talks on topics such as digital service design and human-agent teams in leadership and organisations.

Publications

• Tina Weisser and Birgit Mager, ‘Service Design: Managing Services as a Way of Designing’, in: Research Handbook on Service Management, Elgar Publications
• Tina Weisser, Birgit Mager, Wolfgang Jonas, “Successfully Implementing Service Design Projects: Essential preconditions and influencing factors”, in: Touchpoint 12-1 and Touchpoint 10-1
• Eike Wagner and Tina Weisser, ‘Change Fundamentals for Service Designers’, in: Touchpoint 11-3
• Tina Weisser, “A Systemic Analysis of the Factors Influencing the Implementation of Product and Service Design Systems”, dissertation, Braunschweig University of Art, 2017
• “User Needs in the Development of a Health App Ecosystem for Self-Management of Cystic Fibrosis: A User-Centred Development Approach”, JMIR mHealth and uHealth, Vol 6, No 5 (2018): May