Working at HM Professorships HM OnBoard New Appointees Portraits

New & Appointed

Name: Marlen Jurisch

Professor of: Digital Business Models and Strategy

I’m from: I was born and brought up in Dresden, and after spending time abroad in the USA and China, I’ve now made Munich my home.

Previously, I worked as: Head of Digital & IT Strategy for the City of Munich

My area of expertise in a word ...

(Graphics: HM Hochschule München University of Applied Sciences )

... and my motivation for teaching there:

Exciting –because the pace of change in digital business models is constantly accelerating, often posing fundamental challenges for organisations. I love discussing current topics with students in my teaching and working out practical solutions. In my research, I focus on analysing digital innovations and identifying ways in which they can be implemented sustainably.

Why choose HM?

Having started my academic career at a University of Applied Sciences, I know just how valuable practice-oriented teaching is. HM enables me to combine this with my passion for digital business models and strategies, and to prepare students as effectively as possible for the real world.

My highlight of the year

My first lecture on digital business models with the students at HM.

My leisure tip

(Graphics: HM Hochschule München University of Applied Sciences )

Just head out of the city and drive towards Ammersee. Dip your feet in the water, unwind and, if the weather’s fine, enjoy the breathtaking mountain views. Pure relaxation – and it’s all just a stone’s throw away!

The ‘New & Appointed’ series introduces newly appointed Professors at the HM and provides insights into their backgrounds, areas of expertise and motivations. Each profile concludes with a personal leisure tip for the HM community.